You Can Bet on the Fed — Or You Can Invest in the Future of Sport™
A Friends Wealth Management™ Perspective
From the Locker Room to the Board Room™
Athletes First. Fiduciary Always.™
What’s Really Going On Out There?
Right now, it feels like everything is up in the air:
Gas is up. Groceries are up. Rent is up.
College tuition? Still climbing.
Meanwhile, the stock market moves like a yo-yo tied to every global headline.
For most families, retirement plans, college savings accounts, and brokerage statements don’t feel like a strategy — they feel like a slot machine.
Even the professionals are unsure:
Interest rates are still high.
Inflation hasn’t cooled off.
The so-called “safe” 60/40 portfolio has barely broken even over the past two years.
And 40% of the S&P 500 is concentrated in just 10 stocks — not diversified, not healthy.
So here’s the truth:
The traditional way of investing?
It’s overexposed, under-diversified, and no longer designed for real people.
The Risk You’re Not Hearing Enough About
Wall Street won’t say it out loud, but here’s what’s happening behind closed doors:
Liquidity in the bond market is evaporating — when everyone wants their money at once, there’s no one on the other side of the trade.
Equity markets are top-heavy — meaning most portfolios depend on just a few tech names.
Interest rates and political risk are linked now more than ever — which means the market swings every time there’s a press conference or a policy rumor.
We are living through a once-in-a-generation uncertainty — and most portfolios weren’t built for this level of volatility.
But do you know where there isn’t volatility?
- In locker rooms.
- In weight rooms.
- In study halls.
- In early morning lifts and late-night film sessions.
That’s the real economy we believe in.
So What Do We Do About It?
We build something that doesn’t depend on Wall Street to work.
We created the Friends NIL Fund™ — the first regulated investment fund that allows accredited investors to back real athletes, in real time, with real legal structures.
This isn’t fantasy sports.
This isn’t donations.
And this isn’t a workaround.
It’s a fund with:
- 60% allocated to athlete agreements — contracts designed to support student-athletes on their path to professional opportunity, with a fair share model (they keep 75%, we earn 25% only if they succeed).
- 40% in private credit and secondaries — meaning your investment also rides alongside the same strategies used by top-tier institutions, but with a layer of protection from public market chaos.
This isn’t a gimmick. It’s a new asset class.
One that aligns purpose and performance — and brings fiduciary integrity to a space that’s long needed it.
We’re Your Friends
Our team of experienced financial advisors is dedicated to guiding you through the complexities of financial planning.
The AIP Score™ — Where Fairness Meets Finance
We don’t just pick athletes with big followings or flashy stats.
We built the AIP Score™ (Athlete Investment Profile™) — a 100-point valuation system that treats each athlete like what they are: an individual with unique potential and real upside.
Other firms might use opaque formulas or spreadsheet models you’ll never see.
We respect their work. In fact, we may even friend with them.
But we don’t believe in assigning numbers to people without transparency, without accountability, and without purpose.
That’s not investing. That’s guessing.
Our AIP Score™ is fully explainable, fully auditable, and fully committed to elevating athletes the right way — based on data, character, and long-term potential.
We’re not just building a better system for investors.
We’re building a fairer future for athletes.
Why It Matters Now
Because student-athletes today aren’t just playing for championships.
They’re playing for futures — for their families, for their communities, for their chance to break generational ceilings.
And investors?
They’re not just looking for returns.
They’re looking for meaning, non-correlation, and legacy.
That’s why we trademarked Legacy’d™ — to remind ourselves that good investments don’t just perform. They endure.
We built the NIL sector not as a trend — but as a solution.
- To market volatility.
- To athlete inequality.
- To investor fatigue.
- To systems that forgot what they were supposed to serve.
The Future of Fiduciary
We know the NCAA is watching.
We know policymakers, university leaders, and institutional firms are watching too.
We welcome it.
We didn’t create the FRNIL Fund™ to be flashy.
We created it to be a model of what fiduciary capital allocation should look like in the new NIL world.
Auditable.
Transparent.
Built in friendship with legal counsel, compliance officers, and custody experts.
Designed to complement, not conflict with, university programs and athlete development pathways.
Our goal is not to disrupt.
- It’s to protect.
- To educate.
- To empower.
- To elevate.
Bottom Line
You don’t have to stay exposed to the daily swings of Wall Street.
You don’t have to guess what the Fed is doing next.
You don’t have to watch inflation eat your progress.
You can bet on the Fed…
Or you can invest in the future of sport™.
We believe in athletes.
We believe in alignment.
We believe it’s time to invest in a future that actually reflects the values we talk about.
Queue the music… 
For the past 25 years, John has worked as a Financial Advisor & Keynote speaker for many of Wall Street’s most reputable and respected firms, while specializing in advising high net-worth financial advisors and their clients on stock market trends, investment vehicles.
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