Insights

You Can Bet on the Fed — Or You Can Invest in the Future of Sport™

A Friends Wealth Management™ Perspective

From the Locker Room to the Board Room™
Athletes First. Fiduciary Always.™

What’s Really Going On Out There?

Right now, it feels like everything is up in the air:

Gas is up. Groceries are up. Rent is up.

College tuition? Still climbing.

Meanwhile, the stock market moves like a yo-yo tied to every global headline.

For most families, retirement plans, college savings accounts, and brokerage statements don’t feel like a strategy — they feel like a slot machine.

Even the professionals are unsure:

Interest rates are still high.

Inflation hasn’t cooled off.

The so-called “safe” 60/40 portfolio has barely broken even over the past two years.

And 40% of the S&P 500 is concentrated in just 10 stocks — not diversified, not healthy.

So here’s the truth:
The traditional way of investing?
It’s overexposed, under-diversified, and no longer designed for real people.

The Risk You’re Not Hearing Enough About

Wall Street won’t say it out loud, but here’s what’s happening behind closed doors:

Liquidity in the bond market is evaporating — when everyone wants their money at once, there’s no one on the other side of the trade.

Equity markets are top-heavy — meaning most…